Set the ID attribute of the image or text you wish to target. Set appropriate values in the plugin element.
Demo Editor: https://bubble.io/page?type=page&name=image-filters&id=demo-plugins-for-marketplace&test_plugin=1657181098588x893162811536179200_current&tab=tabs-1

Demo Page: https://demo-plugins-for-marketplace.bubbleapps.io/version-test/image-filters?debug_mode=true

On the demo page, you can hover the elements with filters applied to see the filter removed.