If game design has been on your mind for a while now, it’s time to create the game you’ve been thinking about. Bringing the game idea in your head into the real world has never been easier — especially now that the technology necessary to create a game without any game design or game development experience exists and is easy to access. Before you get started, there are a few questions you should ask yourself before starting to bring your video game to life:

Regardless of how simple or complex their game design plan is, most successful gamemakers follow the same proven development process to produce their video games. This life cycle consists of three phases: a pre-development phase focused on overall game design, an iterative development phase, and post-development activities that make sure your reaches its target audience. Whether you’re designing for Android or iOS users, the post-development phase is especially important — it’s how your video game will reach its target audience in the App store! Pro tip: learn the basics of simple games first. Once you create your own video game for the first time and learn the basics from this tutorial, you’ll feel empowered to make video games of higher complexity in the future.

The pre-development phase of every great video game starts with a great concept. In the gaming world, the basic design element is also known as the core mechanic. It’s the fundamental building block upon which players experience the game. For example, players in Tetris slide and rotate a falling block shape with the goal of filling in as many rows at the bottom of the puzzle as possible.

This core concept is what differentiates the game and makes it a fun and unique user experience. A great core mechanic grabs players' attention and helps your game‌ stand out in the crowd.

Once you have your core mechanic, choose the type of game and the target platform(s) it will run on. Graphics are a key contributor to these decisions. Use 2D graphics in platformer games and side-scrollers. If you want a more realistic experience, like those in first-person shooter games, use 3D graphics. (Note: this will add more complexity to your project overall.)

Whether you opt for 2D or 3D graphics will influence the game design and underlying technology decisions. You should also decide whether you’re building a mobile game that runs on Apple or Android devices, a computer game that can be played from PCs, laptops, or tablets, or a video game that's used with consoles like Xbox or Playstation — or maybe a cross-platform idea so that users can experience gameplay on a variety of these devices.

Now that you know what kind of game you want to build, and have your core concept and game mechanic in mind, it’s time to validate the idea. There are a few ways you can do this:

Another method is to get early feedback on your design from gamer friends and interested parties. Give them the elevator pitch for your game development concept and gauge their level of interest. Ask them what would make them want to play your video game or what they find interesting about the idea. This will give you essential feedback to refine your idea. (We’ll get into the feedback process more in step nine.)

While it may be tempting to skip this step, there's no substitute for writing down your design. It forces you to think through all of the main elements of how to make a game the way you envision it.

The game design document also captures the research and validation you performed that led to this direction and offers helpful context to have later when fine-tuning. Include a brief project overview in your design document and important game design details. Don't forget to include a description of your target audience: How old are they (and are there any rating or content restrictions you need to consider when designing)? What other video games do they play? Which device(s) do they play them on? Do they want to have a way to interact with other gamers or do they prefer to play solo?

Game development platforms provide most of the capabilities you need to build a game out of the box. (Think functions like animations and collision detection between in-game objects.) The specific features in your game will help you determine which platform you choose.

Some people have used no-code tools like Bubble to make simple games and web apps like Wordle or an online level maker. Bubble is a great option for cutting your teeth on game development and for building games that use 2D graphics. More complex video games that require higher performance and 3D graphics are often built with a game engine like Unity or Unreal Engine. You can also build your game from scratch using a programming language like C++ or C#. While building a game this way gives you a lot of flexibility, many games leverage existing patterns and building blocks already available on one of the platforms we mentioned earlier.

This step begins the development phase that uses an agile approach to developing your game idea. The goal of the first iteration is to build the smallest viable working version possible. This slim version lets you and others start playing and engaging with the core constructs and fundamentals of the game early. Use feedback from the prototype and subsequent iterations to enhance and mature the game design over time, leading up to the final product.

Bubble is a helpful tool for game development because it makes it easy to create a working prototype using its powerful, no-code editor. It has numerous capabilities that make your job easy. Connect your app to a database, visually create responsive user interfaces, and define event-based workflows. See how you can easily create a trivia app using Bubble in this simple step-by-step tutorial.

Good game creation is all about experimenting before releasing it to the general public and seasoned gamers. Test, test, and then test some more, from both a quality and usability perspective. Ever play a popular video game and it’s no secret the gamemaker clearly put a lot of thought into their game design? Or the opposite — ever play something so clunky and frustrating it made you want to make your own video game out of spite? Test extensively and the people who play your game will thank you for it. Verify it’s fun to play. Ensure the gameplay is smooth. See if the pace of the game is what gamers would expect, and if there are surprising elements or other features that differentiate it from other games that are already out there. A successful game is never slow, boring, or reminds you of something you’ve already played before. Testing is an essential task that will help make gamers keep coming back.

Notably, user-testing no-code apps don't require you to be a software developer or an expert in game development. For example, you can simplify the automated testing of your Bubble apps with Preflight’s no-code testing platform.

This step begins the post-game development phase, where you launch your product and refine your concept. You’ve built and tested your game, and it’s officially ready to go out into the world and the hands of gamers. Follow the steps to deploy your game and publish it on your platform of choice (mobile app stores like Apple or Google Play, Steam, or itch.io).

Marketing is critical to getting the word out to your target audience. Create a trailer and post it on your target platforms. It helps to have a playable demo even before it’s available for purchase or download. Be sure to optimize the app before promoting the game across social media and submitting it to the app store. If you’re looking to learn some tips and tricks on how to make your game stand out in the very crowded market of the video game industry, here’s an overview of app store optimization for games.

As you’ll learn from the step-by-step guide mentioned above, learning ASO (app store optimization) for mobile games requires researching keywords, performing conversion rate optimization (CRO) and A/B testing, and tracking that data so you can make further improvements if needed — which brings us to the next step.

A common technique to get gamer feedback is called called playtesting. You can also post polls on social media and create in-app questionnaires, feedback forms, and surveys. And don’t forget to respond to player feedback! It'll help build interest around the game, especially when players see that improvements are being made based on the discussion.

Keep iterating and improving the game — you'll be glad you did.

By following these basic steps on how to make a game, you can let your imagination run and start building that game app you’ve been envisioning.