Jacob Seeger had a problem: He wanted to produce "faceless" videos — videos that don't feature a person on camera — for social media, but it was taking a lot of time to write, edit, and post all the content daily. The idea of automating the process with AI soon evolved into something bigger: an AI-driven SaaS platform for others to use.
In October 2023, Jacob — a songwriter and business owner turned no-code developer — launched Faceless.video. In less than a year, the company reached $1 million ARR with a user base of more than 850,000 — all powered by Bubble.
From 0 to $1M+ ARR in less than a year
The idea started as an internal automated AI tool, but Jacob saw a bigger opportunity: Why not make it a SaaS tool available to everyone? And Faceless.video was born.
He quickly realized that Bubble could handle everything — no traditional frontend scaffolding needed. "We decided to use Bubble as a starting point and our ending point," Jacob said. "There's no intention to switch off of it."
Now, less than a year into their startup journey, the business has grossed more than $1 million in ARR.
Bubble is the "centerpiece" of their flexible, extensible tool
Today, Faceless.video hums as an efficient, reliable AI engine that automates content creation for hundreds of thousands of creators. From API calls to webhooks, Bubble serves as the core "centerpiece" augmented with several integration and custom code touchpoints.
Here's how it works: First, the tool asks how you want your videos created. Users can pick between having AI generate the stories, having the platform pull stories from a subreddit or search the internet, or manually entering stories themselves. Afterwards, the user selects their video style preferences, and the platform uses AI to write and edit a new unique video on their behalf every day, entirely automated. Users then decide where they'd like the video content posted — YouTube, TikTok, and Instagram — and how frequently. Faceless.video does the magic of automating both the creation and posting processes behind the scenes — no human touch required.
"You don't need to have a tech background to build a business that works."
At Faceless.video, Bubble's flexibility is a natural fit for a "do whatever it takes to get things done" mindset. "I really am not exaggerating when I say it has changed my life," Jacob said. "I don't think we could have done this — let alone for the same cost, in the same kind of way — without Bubble."
As the team looks toward the future, it's all about scale and expansion.
Reflecting on what he'd tell others who are considering building on Bubble, Jacob said, "Do it. You don't need to have a tech background to build a business that works."
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