We spoke with Yestr founder, Jeff Lillibridge, about building an app that helps strengthen bonds between siblings by encouraging them to reminisce together over daily questions. Jeff has managed websites for multiple NBA teams and describes himself as a “digital jack of all trades.” Before launching Yestr, he spent some time looking for a technical co-founder before he turned to Bubble, which made it possible to build Yestr without a developer.

What problem does your project solve?

Jeff Lillibridge: I was searching for a way to reminisce with my older sister about shared memories. I couldn’t quite find what I was looking for, so I set out to solve that problem. Yestr connects users with their siblings by prompting them to answer one question per day so that they can unlock old memories together. I believe that brief but meaningful daily interactions can help foster strong bonds between siblings.

How does your app work?

After registering, users generate an invite code, which is sent to their sibling. Once the recipient enters the code, the siblings are linked and the daily “Yestories” begin. Each “Yestory,” the term we use to describe our daily question, is designed to spark a specific memory from growing up. Users cannot see their siblings’ responses until they’ve submitted their own. After submitting their answers, users are encouraged to like, and comment on, the Yestories. To encourage daily interactions, Yestr keeps track of how many consecutive days both siblings answer questions.

Tell us a little about your background and how you discovered no-code tools like Bubble.

I’ve been a digital jack of all trades for about 20 years now. In the past, I have managed websites for several NBA teams. I had a strong understanding of graphics, marketing, and coding,  but I never considered myself an expert in any of them. I had the idea for Yestr a few years back, and after getting frustrated with the process of securing funding or finding a technical co-founder, I decided to figure out a way to build the app by myself. That’s how I found Bubble! The other no-code tools that I found did not offer the functionality I was looking for, but Bubble did.

Why did you build your app on Bubble?

I used Bubble to create Yestr because I wanted to build the app quickly so that I could test out the concept. I enjoy building things on my own, so I didn’t want to outsource my project to a developer. Bubble gave me the power to build Yestr on my own.

What has been your traction or success so far?

I just launched, and we currently have about 50 users. So far, the best feedback I’ve received has been anecdotal. One user, who had been estranged from his sister for quite some time, mentioned that Yestr has been bringing them closer together.

What are your future plans for your app?

I want to make sure that Yestr will actually help strengthen people’s relationships with their siblings, so I need to acquire more users to validate my idea. If I continue to grow the user base and prove that the app is strengthening sibling bonds, I will start thinking about how to monetize the project.

Learn more about Yestr: Twitter

About Bubble

Bubble is a leader in the no-code movement. Bubble offers a powerful point-and-click web editor and cloud hosting platform that allows users to build fully customizable web applications and workflows, ranging from simple prototypes to complex marketplaces, SaaS products, and more. Over 400,000 users are currently building and launching businesses on Bubble - many have gone on to participate in top accelerator programs, such as Y Combinator, and even raise $365M in venture funding. Bubble is more than just a product. We are a strong community of builders and entrepreneurs that are united by the belief that everyone should be able to create technology.

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