Rock Vitale remembers a time before Bubble: “We were hard-coding a lot of things — writing code in React, setting up a Postgres database, configuring AWS WAF (Web Application Firewall),” he explains. “It was overly technical for so many of the client use cases we were looking at.”
As the CEO of the implementation-focused consulting firm, Easie, Rock’s team works in more than 40 industries in the public and private sector to help clients solve nearly any business problem. To do it, they leverage a deep network of around 300 subject-matter experts combined with a core in-house team of about 20 specialists.
In the case of one financial services client operating on a limited budget, Easie turned to Bubble to help deliver a cost-effective, solutions-oriented build for a robust, high-performance business application — showing that Bubble could power and scale far more than they’d anticipated.
Since then, Easie’s engineering team (including Rock himself) — has chosen Bubble instead of hard-coded, traditional software engineering for multiple client-facing projects — all in the name of flexibility, practicality, and cost-efficiency.
“With tech, you kind of always have to adapt or die,” he stresses. “It’s not about showing people how technical you are — it’s about getting your product out there in a performant way.”
“It’s not about showing people how technical you are — it’s about getting your product out there in a performant way.”
The result has been a vast portfolio of client projects that Easie has been able to deliver quickly, extensibly, and within budget using the flexibility and versatility of Bubble.
A healthcare staffing app that operationalizes payments, integrates across systems, and doubles business impact
One project that stands out as a highlight for Easie is a centralized, Bubble-powered app that helps healthcare facilities fill empty clinician shifts quickly.
Before Easie, the client’s app was limited: hardcoded in AWS with significant tech debt and limited ability to change features. The existing system enabled their team to post shifts, but they had limited ability to edit or manage them, which limited scalability and harmed the business. To be useful, the app needed to support broader functionality around posting, editing, and assigning shifts, as well as more nuanced functions like creating double shifts and automatically changing the status of shifts based on custom triggers. Furthermore, the client was managing large spreadsheets to fill in functionality gaps and struggled to efficiently support payments for shift workers as they continued to grow.
After creating a workforce credentialing system for this client, Easie turned to Bubble to quickly build a web app that checked these boxes — with the power to add new functionality fast if needed. The new app leverages Bubble’s SQL database connector to integrate directly with the client’s AWS-based PostgreSQL database, incorporates the Quickbooks API, and uses the Jira API to assign tasks to internal employees. The result: Processing times to pay clinicians and invoice healthcare facilities dropped from four days to less than four hours.
“We also built an analytics section on the portal so the client could see things like new people signing up, shifts per facility, shifts per week, and shifts by specialization,” adds Rock. Easie’s client has used this tool to support a network of more than 100 healthcare facilities every day for more than 12 months, ultimately helping the client scale to twice their revenue in a single year.
A document-processing app that leverages AI computer vision to extract data from documents automatically
Easie works with several clients that process and analyze large volumes of documents as part of their business — from invoices and tax-related certificates to compliance materials. After one particular financial services client lamented the extreme pain point of their staff doing manual data entry for thousands of documents every month, Easie built an external mass-document processing app — powered by Bubble — that could serve multiple clients and use cases.
Specifically, the solution integrates with AWS S3 for document storage and makes serverless requests to the AWS Textract API via AWS Lambda before sending data back to Bubble via API workflows.
Easie Document AI can process thousands of documents automatically without relying on manual data entry. By using AI and computer vision, the software analyzes documents and returns key fields, values, and even translates handwritten notes that may be scribbled on margins or throughout. The launch even made headlines in local San Diego news and is available for demo here.
A hard-to-put-down AI dictionary game that leverages OpenAI’s ChatGPT completions API
What’s cooler than the magic of AI? Using that magic in a way that “promotes learning in a fun and engaging way” — like Easie was able to do with Dict, an AI dictionary game built on Bubble and available on web and mobile. The idea is to try to define a word of the day — and see how you compare against both the “AI overlords” and rank against your friends.
After a client built their own MVP to test and validate the concept, Easie took the reigns to help rapidly develop the “full-fledged” version of the app, including defining the information architecture, implementing secure user authorization, sign-in via Gmail, integrating with OpenAI’s ChatGPT completions API, and optimizing for a variety of platforms. They even added social features to “foster a sense of community and friendly competition.” The second version of the app will be released on iOS and Android later in 2024.
"It's extremely difficult to iterate quickly using traditional software engineering, even if you're technical. I love Bubble because you can change things really quickly."
“Distribution and creative go-to-market is getting more of the attention it deserves — a lot of the time, people build something, but it's extremely difficult to iterate quickly using traditional software engineering, even if you're technical. I love Bubble because you can change things really quickly, which makes it easier to validate product-market fit and ultimately gives you a higher chance of success.”
About Easie
Easie is a centralized service where teams of experts are rapidly mobilized on a project-specific basis using Easie’s network of subject-matter experts. Each project has an assigned project manager and used workflow-based systems to complete each phase of project work. Their website is soEasie.com.
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