Bubble co-founder and co-CEO Emmanuel Straschnov hosted his fourth monthly AMA in February 2026, answering questions spanning AI development, mobile capabilities, editor improvements, and platform direction. The hour-long session covered everything from specific feature timelines to broader strategic decisions about keeping Bubble accessible while adding sophisticated functionality.
Here's what Emmanuel shared about where Bubble is headed.
AI as the path to easier onboarding
When asked how Bubble stays easy to use for beginners while adding more features, Emmanuel acknowledged that the learning curve has been top of mind for Bubble since he and Josh founded it.
The challenge is balancing requests from experienced users who want more capabilities with the needs of newcomers who may struggle silently rather than reaching out for help. Bubble believes the answer centers on AI as both an accelerator and a teacher.
"The big focus for us this year is on the AI side of things," Emmanuel explained. Following last year's app generation launch, the team is now heavily invested in improving the Agent. "Not only it will be easier to use, but it will be an opportunity for us to have interactions with users, like on a context basis ... and you can basically tell [it] to do this, this is how you do this."
The Agent's teaching potential represents what Emmanuel called "compounding ROI" — not just making building faster, but helping users learn the platform through contextual guidance they can access right when they need it.
Beyond AI, the team is also standardizing the editor's UX. "We started in 2012, and because we started in 2012, we made some UX decisions that may not be the most standard ones," Emmanuel acknowledged. Updates to the property editor and API Connector are part of making these fundamental tools more intuitive and aligned with current design patterns.
Mobile plugin builder coming in early Q2
Mobile development got significant attention in the AMA, with Emmanuel confirming timelines for two highly anticipated features.
The mobile app plugin builder — which will let the community create plugins for native mobile apps just as they do for web — is targeted for early Q2. "We're aiming for early Q2 for this, late March, April, maybe end of April," Emmanuel said.
This matters because it extends Bubble's plugin ecosystem advantage to mobile. "That's what has made [Bubble-built web apps] so successful. We want to replicate that for mobile," he explained. Enabling community-built plugins will unlock native phone capabilities that the Bubble team doesn't have bandwidth to build internally.
Deep linking support is on the same timeline. Emmanuel emphasized this as part of Bubble's truly native mobile offering: "A lot of people will tell you they build native applications, but in practice, you can just do a web application and then you wrap it. And people know that at this point ... and it's not what we do at Bubble. And so deep linking is part of this."
Workflow branching planned for H2
One of the most requested workflow features — if-then-else actions that eliminate the need for multiple linear paths with "only when" conditions — is in the works for the second half of 2026.
"It's definitely something that we want to do," Emmanuel confirmed. "The idea behind the new workflow tab that we released last year was precisely to allow that because now it generates a lot of empty space on the right and the left that lets you have branching."
The team is doing groundwork in the first half of 2026, with plans to release branching capabilities in H2. Emmanuel cautioned that timelines could shift: "We live in a world that is changing extremely quickly currently, and this is true for Bubble, but also true for technology in general ... So I'm not going to give a firm commitment on H2 because we have to be reactive."
European servers and infrastructure updates
Several questions focused on data center locations and infrastructure. European server locations for non-enterprise plans are still coming, but timelines have shifted.
"We're doing the groundwork here. We had to delay a little bit how soon we can ship this," Emmanuel said, citing the need to respond to rapid changes in the technology landscape, particularly around AI development.
For now, dedicated plans offer location options for organizations with specific data residency requirements. "Data allocation starts becoming a real problem with the different governments when you start a certain scale," Emmanuel noted, encouraging anyone with these concerns to reach out: "Our goal here is really not necessarily to try to sell you to the maximum plans. It's actually more — we want to ensure that you can build on Bubble in a way that is safe for your business."
On the technical side, Emmanuel was clear about best practices: always prioritize server-side filtering over client-side filtering for large datasets. "By definition, client-side means you send all the data to the client, and then you do the filtering. And this cannot be faster, because you send more data."
The ideal future? Users shouldn't have to think about it. "If a Bubble user is starting to think about server-side and client-side, that means we failed somewhere," Emmanuel said. The platform team is working to automatically optimize these decisions behind the scenes.
Currency support and pricing considerations
Emmanuel addressed questions about pricing and global accessibility, starting with an upcoming improvement: support for paying in local currencies through Stripe.
This won't change Bubble's prices, but it will reduce costs in countries where paying in US dollars incurs significant bank commissions. "If you can decide to pay in Brazilian reals, for instance, you would not have those commissions, which I think will make a difference for people," Emmanuel explained.
On the question of introducing a plan below the Starter tier, Emmanuel was candid about past experiments and current priorities. Bubble tested a $10-15 plan in 2021, "and it was not working very well in a sense that it just meant lower revenue for us and not more people building."
Pricing changes are stressful for both the community and the team. "When the community is upset about something, whether it's pricing or something else, the team is also getting upset and sad because our employees want to do well for our users," Emmanuel shared. "I'm not currently eager to start more pricing projects."
That said, the team is aware of the diverse global user base. "Brazil is our second [most active] country. Then South East Asia is really big. We actually started seeing some activity in Africa as well." While not taking action in the short term, Emmanuel said they'll continue monitoring and will make changes when it makes sense.
Bubble as permanent infrastructure
When asked whether Bubble is mature enough to be considered permanent infrastructure for serious SaaS businesses or if founders should plan to migrate at scale, Emmanuel was unequivocal.
"I have a vested interest here and I'm biased, but yes, it's 100% a permanent infrastructure. We've been around for 14 years. Not many platforms have been around for that long. And so we're definitely not going anywhere."
He acknowledged the paradox of being both established and early: "What we're trying to do is extremely ambitious. Like people have tried to make ... creating software accessible to everyone and hosting it at scale and ensure it doesn't crash and good performance and works on all kinds of devices, devices, mobile, web for a very, very long time and no one has succeeded."
Bubble has the resources to continue improving. Emmanuel encouraged builders to reach out if there's anything that would help them succeed: "Sometimes people think that as we get bigger, we are less in contact with our users ... It's definitely not the current mood for the team."
The team actively monitors the forum and community channels. "If there are things you can surface that will help you build better, please do, because that would be very helpful for us to make the platform better for everyone."
Keep an eye on Bubble’s newsletter and social channels (LinkedIn, X, and Instagram) for the upcoming RSVP link for Emmanuel’s March AMA.
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