Building your app was hard enough. Now you have to figure out how to launch it, promote it, and get people to actually notice.

Most founders are exceptional builders, but they’re not natural marketers or storytellers. And even if they are, they’re already stretched thin just getting their product out the door.

That’s why we created Launch Lab — an application-based program that steps in to help you tell your launch story and reach wider audiences.

How Bubble’s Launch Lab program works

Launch Lab is Bubble’s new launch co-pilot for founders and agencies. Each month, we select a handful of standout applicants and provide professional storytelling support, video content, and amplification across Bubble’s ecosystem.

When you’re accepted, we step in to help you tell your story and create assets you can use. That includes polished video content, write-ups about your journey and what you built, and sharing your launch across our blog, social media, newsletters, and Showcase.

We built this program to make you the hero of your own story and help you reach new audiences with a marketing campaign that matches the quality of what you’ve built.

Is Launch Lab right for you?

We're looking for founders who are:

• Launching their Bubble app in the next 1-3 months
• Building production-ready apps that are deployed and live
• Ready to share their story and journey with the Bubble community
• Looking for help promoting their launch and reaching new users

The program works especially well for builders who've created something they're genuinely proud of and want to see it succeed  but don't have the time, resources, or expertise to produce launch marketing materials themselves.

We're also welcoming applications from agencies building apps for clients and Bubble power users who want broader reach for their latest projects.

How Launch Lab supports your campaign

When you're accepted into Launch Lab, we partner with you to create a complete launch package tailored to your app and goals.

Depending on your launch, this might include:

• Professional storytelling: We interview you about your journey, your app, and the problem you're solving. Then we craft that into a compelling narrative that resonates with your target audience.
• Video content: We produce video assets that showcase your app and tell your story visually — from founder interviews to app walkthrough videos.
• Launch kit: You'll get templates, messaging guidance, and a launch checklist to help you coordinate your own marketing channels alongside ours.
• Multi-channel amplification: We share your story across Bubble's YouTube channel, social media, blog, newsletters, and the Bubble Showcase. For select launches, we'll even boost your content with paid promotion to expand your reach.

All materials we create together are yours to keep and use however you'd like, from fundraising pitch decks to social proof on landing pages. Your story also continues working for you long after launch, helping new users discover your app and serving as a reference point for other builders.

Why we built Launch Lab

You deserve support when you launch. Building is hard enough, and marketing shouldn't be another impossible hill to climb alone.

When founders like you build and launch amazing products on Bubble, that's proof of what's possible. Your success stories inspire new builders, validate ideas for people on the fence, and show the world what can be accomplished.

That's why we created Launch Lab: because your success creates even more success and inspiration in the community. Building this program is part of our commitment to our community — because the best proof that Bubble works and scales isn't about us, it's about you.

From application to the big launch

The Launch Lab process is straightforward:

1. Apply: Fill out the Launch Lab application at bubble.io/c/launch-lab with details about your app and launch timeline.
2. Review: Our team evaluates applications based on launch readiness, story potential, and program fit. We select launches each month across different tiers based on scope and timing.
3. Launch kit delivery: If accepted, you'll receive our launch kit with templates, messaging guidance, and a timeline for what happens next.
4. Collaborate: We schedule a founder interview to capture your story, gather app screenshots and demos, and plan the creative direction.
5. Create: We produce video content, written materials, and visual assets that bring your launch to life.
6. Launch: We coordinate the release across Bubble's ecosystem while you focus on your own launch activities. Depending on your launch tier, this might include blog features, social posts, newsletter spotlights, and paid amplification.
7. Showcase: All the content we create about you and your app gets featured on the Bubble Showcase.

The entire process typically takes 2-3 weeks from acceptance to published content, so we recommend applying at least 1–2 months before your planned launch date.

This is just the beginning

Launch Lab V1 launches this week, but this is just the start. We’re learning what works, gathering feedback from founders in the program, and continuously improving how we can best support your launches.

Over the coming months, you’ll see Launch Lab stories across Bubble’s channels — founder interviews, app tours, and launch spotlights that showcase what’s possible when you build on Bubble. Each one is a testament to what happens when we remove the technical barriers between ideas and execution.

And each one starts with a founder like you who decided to apply.

Ready to launch bigger?

If you’re launching a Bubble app in the next few months and want help turning your launch into a story that resonates, we want to hear from you.

Frequently asked questions About Launch Lab

What is Launch Lab?

Launch Lab is Bubble's application-based program that provides professional launch support for founders and agencies building apps on Bubble. When accepted into the program, you receive storytelling support, video content creation, and multi-channel amplification across Bubble's ecosystem to help turn your app launch into a meaningful campaign.

Who should apply to Launch Lab?

Launch Lab is ideal for founders and agencies who are launching production-ready Bubble apps within the next 1–3 months, have built something they're proud to showcase, and want professional help promoting their launch to reach new users. The program works especially well for builders who have limited marketing resources but want polished content and broader visibility for their app.

What do I get if I'm accepted into Launch Lab?

Accepted applicants receive professional storytelling support through founder interviews, video content including app walkthroughs and founder story videos, multi-channel promotion across Bubble's blog, social media, newsletters, and Showcase page, a launch kit with templates and messaging guidance, and reporting on reach and engagement. All content created becomes yours to use across your own marketing channels.

What is required from me if I'm accepted into Launch Lab?

Launch Lab is a collaborative partnership that requires active participation from founders. You'll need to be responsive and available for scheduled interviews and content review cycles. We ask that you reshare the content we create across your own channels (social media, newsletters, website) to maximize reach and impact. You should also be comfortable with co-branded marketing materials that feature both your app and Bubble's branding. The program works best when founders are enthusiastic partners who can move quickly through the content creation process and help amplify the final launch campaign.

When should I apply to Launch Lab?

We recommend applying about 2 months before your planned launch date to ensure adequate time for application review, collaboration, content creation, and coordinated promotion. This timeline allows us to work together on crafting your story, producing video assets, and planning multi-channel amplification that aligns with your launch goals.

Is there a cost to participate in Launch Lab?

Launch Lab is a free program for Bubble builders. There is no cost to apply or participate if you're selected.

How do I apply to Launch Lab?

Visit bubble.io/c/launch-lab to complete the application form. You'll need to provide details about your app, launch timeline, and why you're building. Applications are reviewed on a rolling basis, and we select launches each month based on readiness, story potential, and program fit.

Can agencies apply to Launch Lab for client projects?

Yes, agencies building Bubble apps for clients are welcome to apply. Launch Lab can provide valuable co-marketing opportunities and help showcase your agency's capabilities while promoting your client's app.

What if my app is already launched?

Launch Lab is meant to help amplify an app’s initial launch. If you recently launched your app within the past month, you're still eligible to apply. Launch Lab can help amplify your existing launch and create lasting marketing assets even if you've already gone live.

What types of apps work best for Launch Lab?

Launch Lab works with all types of Bubble apps across different industries and use cases. What matters most is that your app is production-ready, demonstrates what's possible with Bubble, and you have a compelling story about why you built it and the problem it solves.

How many apps does Launch Lab feature each month?

The number varies based on launch complexity and timing. We work with a handful of standout applicants each month across different launch tiers based on scope and promotional needs.

What makes a strong Launch Lab application?

Strong applications clearly articulate the problem being solved, demonstrate a functional and polished app, show readiness to launch within 1–3 months, include a compelling founder story, and show enthusiasm for sharing the journey on video and across Bubble's channels.

Can I use Launch Lab content for fundraising?

Yes. All materials created through Launch Lab become yours to use however you'd like, including in fundraising pitch decks, investor meetings, sales presentations, and team recruitment materials.

Will Launch Lab help drive users to my app?

While Launch Lab amplifies your story across Bubble's channels and can increase visibility, the primary value is professional storytelling assets and exposure to the Bubble community. The content we create together helps potential customers understand your vision and can drive discovery, but Launch Lab is not a paid user acquisition service.

What if I'm not comfortable being on video?

Being comfortable sharing your story on video is an important part of Launch Lab, as founder interviews are a key component of the program. If you're camera-shy but have a compelling story, reach out through the application to discuss alternative approaches.