Lucie Thiollière, CEO of Implement, spoke to us about her new platform for live online courses on marketing, business, and other skills. Implement allows independent experts to give video-based lessons across multiple days and lets users learn for free or pay for affordable one-on-one coaching. Bubble's comprehensive no-code web app builder allowed Lucie and her husband to build an all-in-one marketplace without directing users to external services. Now that they have begun building on Bubble and were accepted to a Parisian startup incubator, they feel their business can finally scale.
Tell us about your app and what it does.
Implement is a marketplace for live online courses. It's a platform where independent experts (called coaches) give live online courses spanning over multiple days (called sprints). It allows users to actively learn new skills while advancing on their projects at hand and to get one-to-one expert advice at an affordable price. On the coaches' side, they get to make money while building a community around their expertise.
We chose to build a freemium model: only paying users have access to personalized coaching and review of their work. Free users only have access to the live course, but not to the replay. It was important for us to give access to quality content to as many people as possible.
How does your app work?
The user first browses the marketplace. When they find a sprint course that they like, they can register for it. Once the user has registered for the course, they get access to a personal dashboard where they can consult all their courses. On the day of the live course, all participants (free and paying) can connect to the Zoom meeting from their personal dashboard. If they chose the paid plan, they also get access to the course's chat. Here they can chat with fellow participants and with their coach. Paid participants can share their work with the coach and get personalized feedback. They also get a lifetime access to the course's replay. All participants can review the courses.
On the coaches' side, we guide them so they can craft their own courses. Once a coach has created a course, they submit it for review. We review it and it is then automatically published on the marketplace. Coaches have access to a performance dashboard so they can know exactly how many participants registered for their courses and how much sales they generated.
Tell us a little about your background and how you discovered no-code tools like Bubble.
I've been in digital marketing for about 8 years. My love story with digital marketing and entrepreneurship truly started in Hong-Kong in 2013, where my mission was to help two French entrepreneurs to promote their products - luxury sweets and biscuits - on the Hong Kong market. After this experience, I've had the chance to work in a wide variety of fields (non-profit, beauty, fintech, influence marketing, etc.), in several countries.
In 2020, my husband and I decided to create Implement. Creating a company together had been on our minds for a while. It takes time to adjust to working as a couple, but now we wonder why we didn't get started sooner!
As for no-code tools, I'm a little behind the trend as I discovered Bubble only a few months ago! Dorian d'Amore, one of the coaches registered on our platform, advised me to take a look at it. At that time, we were considering raising funds to hire a developer, since we do not have a tech founder on the team. Out of curiosity, I took a look at Bubble and I was seduced by the possibilities it offered us and all the money it could save us!
Why did you build your app on Bubble?
Before building our app on Bubble, we had launched our first MVP on Wordpress, using Woocommerce and Elementor. It was fine, but we were frustrated because we couldn't build all the features we needed. We had to do a lot of operations manually and rely on many external tools. It wasn't scalable and we were losing users by redirecting them to external tools.
What have been your milestones or successes so far?
We have nearly 600 users to date. We've noticed a real enthusiasm for the product from users and coaches alike. We can finally scale and grow our catalog much faster than before.
Other good news: we've just been accepted in a Parisian startup incubator, Rhizome, which should help us accelerate our growth.
What are your future plans for your app?
Our ultimate goal is to become a universal platform for live online courses. But in the shorter term, our goal is to develop our catalog and to develop our B2B offer. For now, our courses are mainly about marketing and business but our goal is to quickly open new verticals: design, software development, soft skills, etc.
Bubble is a leader in the no-code movement. Bubble offers a powerful point-and-click web editor and cloud hosting platform that allows users to build fully customizable web applications and workflows, ranging from simple prototypes to complex marketplaces, SaaS products, and more. Over 500,000 users are currently building and launching businesses on Bubble - many have gone on to participate in top accelerator programs, such as Y Combinator, and even raise $365M in venture funding. Bubble is more than just a product. We are a strong community of builders and entrepreneurs that are united by the belief that everyone should be able to create technology.