Last week, co-CEO Emmanuel hosted our second Ask Me Anything session in two months, covering everything from the AI Agent roadmap to mobile development priorities and platform improvements. Below you can watch the full AMA or read a summary of the key topics discussed.

Questions about the AI Agent and roadmap

What’s the AI roadmap for the next few months?

Emmanuel broke down the team’s AI focus into three parallel workstreams:

Overall system performance: Ongoing improvements to response speed and quality. “Every day we’re making some releases and pushes and patches that do lead to a better experience,” Emmanuel said. Things have already improved significantly since the Bubble Tour London launch in October.

Extending capabilities: The team just shipped AI-generated expressions (as of the day before the AMA), allowing the Agent to create elements with dynamic expressions through natural language. Next up: creating and editing data types and workflows (early January). Mobile app editing through the Agent (for UI, at least) is planned to launch in Q1.

Expanding adoption: Mobile app generation is rolling out to 100% of new mobile apps by end of year. (Ed. note: Since the event, this has rolled out to everyone!) And the big one everyone’s been waiting for — using the Agent on apps that weren’t AI-generated — is targeted for the end of Q1.

When can I use the Agent on my existing app?

End of Q1 is the goal for most applications. The main challenge is app size — when you download the JSON from some larger apps, it can be hundreds of megabytes, which creates complexity for the Agent.

“I won’t tell you that every single application will be able to use the Agent by the end of Q1, but most of them,” Emmanuel said. The team is exploring whether they can unlock access earlier for simpler, well-built applications while continuing to work on support for larger ones.

Will a good Bubble Developer always be better than AI?

Emmanuel flipped the question back: “Is a good writer going to always be better than an LLM when it comes to writing? It’s a complicated question.”

His take: AI is here to make you more efficient and multiply what you can do. But the human using the editor will always be the one making sure everything works well at scale. “The combination of our visual editor with AI is a winning combination,” he said, “because even though the Agent will give a sense to people that things can be easily done, learning the platform along your Bubble journey is always going to be critical.”

Is AI financially beneficial for Bubble?

Emmanuel shared that apps built with AI show significantly higher retention — new users who go through the AI flow stick around longer. Revenue impact isn’t meaningful yet (Bubble’s biggest customers started their apps years ago, before AI existed), but the early indicators are positive.

“For Bubble to be relevant and thrive as a platform, we need to get AI right,” he said. “The fact that we’re seeing these early signals right now is very encouraging.”

Questions about mobile development

What’s the product roadmap for mobile?

Current priorities are stability, performance, and in-app purchases. The team recently upgraded to the latest version of React Native, and in-app purchases will start rolling out in January with full availability targeted for February.

For new features and widgets, the focus is on enabling the community through the plugin editor. “Once we’re done with in-app purchases and plugin editor, we’ll see what we do,” Emmanuel said. “The goal is that at some point we get the community to be able to take a lot of things on their own.”

Will in-app purchases sync with existing Stripe subscriptions?

No — and this isn’t a Bubble limitation. In-app purchases go through Apple and Google, not Stripe. “This is not something that we don’t want to do,” Emmanuel explained. “We’re working with what Apple and Google are telling us.”

Can we deploy apps without using App Store Connect or Google Play Console?

Probably not. Apple requires knowing who the developer is for each submitted app, and when you build on Bubble, you’re the developer, not Bubble. “If one day we can, we will,” Emmanuel said, “but we have to deal with what the two platforms allow us to do.”

When will the mobile plugin editor be available to everyone?

It’s on the roadmap, but not the immediate focus — the team is prioritizing stability, performance, and in-app purchases. Plugin editor access for mobile will likely come later in Q1 or Q2, though Emmanuel noted this isn’t a firm commitment.

Questions about platform and pricing

Will workload unit pricing change?

“We’re still in the monitoring phase,” Emmanuel said. The team needs to see patterns across tens of thousands of applications over time before making changes. “One application having issues might be because it’s not being built properly.”

He emphasized that incentives are aligned: “Our goal is not to make money off people designing [inefficient] applications. Our goal is to make money because applications are thriving.” When the platform team improves backend performance, it often leads to more efficient consumption and lower costs for users.

Will the option to opt out of the new property editor be permanent?

No. The team learned from the workflow tab rollout — waiting for people to opt in meant they didn’t get enough feedback from heavy users to fix issues quickly.

The new approach is to roll out progressively, ask people why they opt out, monitor opt-out rates, fix issues, and eventually remove the opt-out option once the new experience is clearly better. “It is important for us to have everyone on the same version of the product,” Emmanuel said.

How do I protect my Bubble app from hackers?

Use the security dashboard at scan.bubble.io. Emmanuel’s biggest recommendation: don’t put API keys in option sets (they get sent to the browser and can be found by anyone).

“Whenever we find vulnerabilities, we add a test to our test suite that is exposed to users," he said. “Not enough people use it today.”

Can you help manage privacy rules for large applications?

Security is a priority, and the security dashboard provides automated testing. AI-assisted privacy rules are something the team has considered but hasn’t prioritized yet — it requires extreme care since mistakes would be serious.

Questions about Bubble’s direction

Is there a Bubble fund that invests in Bubble startups?

Not today. Emmanuel would love to do this eventually — similar to how Slack had a Slack fund — but managing other people’s money requires raising capital specifically for that purpose. “After we raise our next round, I’d like to try to negotiate to carve out a special fund,” he said.

Will Bubble ever open stock to the public?

Emmanuel looked into this in 2021 and decided against it for legal reasons related to US securities laws. “I wish we had done that for a seed round,” he said. “It would be fantastic if we had some Bubble fans part of the Bubble story as stakeholders.”

For now: “Just wait for us to go public and then you can have Bubble stock once we’re a public company.” 

Can I get dark mode in the editor?

Emmanuel was direct: “When I look at all the things we can be doing on Bubble right now, this is not the highest thing on the list.” A new property editor, improved API connector experience, and AI capabilities all take priority. Some people use Chrome extensions as a workaround — “at your own risk.”

Is the Launch Lab program open to existing apps launching major new features?

Emmanuel wasn’t sure of the specifics but encouraged reaching out to the marketing team. The broader vision behind Launch Lab: “We think our marketing resources are better spent on marketing our users and ensuring they grow than us doing Bubble-specific messaging in the noise of all the app builders and vibe coding tools out there.”

If you’re doing something major with your application, reach out.

What Emmanuel is most excited about

“Definitely integrating AI into our product and finally making the platform accessible to everyone.”

Emmanuel reflected on Bubble’s founding vision. “We’ve said since 2012 that our goal is to create a platform that anyone can use. I used to say I would want my mom to be able to use Bubble to create an application."

The honest assessment: “I don’t think we’ve succeeded yet.” Building an application is complicated, and Bubble’s product reflects that complexity because it prioritizes power and flexibility.

But AI changes things. “With the emergence of AI and LLMs and this ability to interact with a machine in natural language, I think there is an opportunity to actually make it accessible to everyone.”

He gave a shoutout to the AI team for shipping quickly — expressions went live just the day before the AMA. “To finally create a language that not only is visual and easier to manipulate than code, but also can understand you in your own language — that’s something I find extremely exciting.”

Thank you to everyone who joined and asked questions. This was the last AMA of 2025 — we’ll see you in 2026 for the next one.