Building a Startup

Resources for people looking to go down the startup path to entrepreneurship, plus lessons from Bubble’s experiences.

150 posts

Building a Startup
How to Create a SaaS App with AI in 7 Easy Steps (2026 Guide)

How to Create a SaaS App with AI in 7 Easy Steps (2026 Guide)

Build your own SaaS app for work, productivity or community with our step-by-step guide. Bubble’s AI will help you generate the foundation, then we’ll walk you through how to customize and complete your app.

Bubble
May 29, 2026 • 23 minute read
Episode 10: "Your company is already compromised."

Episode 10: Eric Ries on Why Good Companies Lose What Made Them Great

Eric Ries wrote The Lean Startup. His new book, Incorruptible, asks a harder question: Why do good companies stop being good?

Bubble
May 26, 2026 • 5 minute read
Livestream: AMA with Bubble co-founder Emmanuel Straschnov, May 21, 2026, 10 AM ET, headshot and Bubble logo

May AMA Recap: Faster Shipping, Mobile Plugin Editor Rollout, and What's Next for Bubble

Emmanuel's May AMA covered Bubble's push to ship faster using AI internally, the mobile plugin editor landing next month, the AI Agent's rollout to existing apps, and a product launch livestream on June 3.

Emmanuel Straschnov
May 22, 2026 • 6 minute read
Three modules: a chart, user profile, a list of money, lightbulb, and gear icons, and a checklist

Intro to B2B Sales for Software

Building a great product is only half the battle. This guide walks you through the B2B sales fundamentals, from prospecting to objection handling, so you can turn your app into a real business.

Bubble
May 15, 2026 • 17 minute read
Ecommerce product page mockup with item filters, shopping bag card, and Bubble AI Agent chat box asking Ask Bubble AI

How to Build an AI MVP: A 2026 Development Guide

Learn how to build an AI MVP that validates your idea without overbuilding. This practical guide covers scoping features, preparing data, choosing models, and launching faster — while keeping costs, privacy, and iteration fully under your control.

Bubble
May 12, 2026 • 13 minute read
Colorful circles making a pyramid shape. At the top is a circle with a heart being selected by a cursor.

How to Build Customer Loyalty: 7 Methods that Work for Startups in 2026

Customer loyalty is essential for building and growing your business. In this article, get seven strategies for promoting customer loyalty to retain more customers.

Bubble
May 12, 2026 • 15 minute read
Episode 9: "'I cleaned the offices first.'"

Episode 9: From Cleaning Offices Himself to 600 Enterprise Clients With Clément Llehi

Clément Llehi didn’t need a co-founder, outsider funding, or a coding background to bootstrap Makko to 300 employees and 600+ enterprise clients.

Bubble
May 12, 2026 • 4 minute read
Two versions of a product screen on a web app. A cursor hovers over a component.

Usability Testing Questions: 57 Proven Examples (And How to Write Your Own)

Effective usability testing questions are key to getting the most valuable insights from your upcoming tests. Here’s how to write them and 57 examples to get you started.

Bubble
May 11, 2026 • 11 minute read
Four business planning icons on blue gradient background: document, growth chart, wallet, and megaphone for lean business plan steps

How to Write a Lean Business Plan (With Template and Examples)

A lean business plan is a concise summary of your business’ key details. Here’s how they differ from traditional plans, and how to write one.

Bubble
May 05, 2026 • 12 minute read
AI agents, chatbots, and virtual assistants on a magenta and orange gradient

AI Agents vs. Chatbots vs. Virtual Assistants: What Makes Them Different?

What’s the difference between chatbots, virtual assistants, and AI agents? In this guide, we’ll break down what each one does best and help you choose the right tool for your next project.

Bubble
April 24, 2026 • 8 minute read
A website with different pieces — hero image, cta, and url bar — highlighted with callouts.

Web Content Architecture 101: 5 Simple Steps to Organize Your Site's Structure

What is web content architecture and how do you do it well? In this article, learn the basics and see how to find the right structure for your site’s content.

Bubble
April 22, 2026 • 14 minute read
Building a mobile app prototype

Do Mobile App Prototypes Still Matter in 2026? Here's What We Found

Prototypes are essential for mobile apps — but creating an effective prototype isn’t always easy. Here’s a step-by-step guide to making mobile apps that help you build a successful product.

Bubble
April 21, 2026 • 15 minute read
Episode 8: "Allbirds' former CEO's new playbook."

Episode 8: Joey Zwillinger on Allbirds, Biologica, and What He'd Do Differently

Allbirds co-founder Joey Zwillinger on the decisions that built a $4B IPO, the ones that broke it, and what he's doing differently at Biologica.

Bubble
April 17, 2026 • 6 minute read
A web app mockup with different features highlighted with callouts.

Complete Guide to the MoSCoW Method: A Simple Product Feature Prioritization Framework

Looking for an easy-to-use prioritization model for your roadmap? The MoSCoW method can help. Here’s how to use it effectively.

Bubble
April 14, 2026 • 8 minute read
Episode 7: "Mission = Business Model."

Episode 7: How EqualReach Made Dignified Work a Business Model

Giselle Gonzales and Olena Voloshyna of EqualReach on building a marketplace where commercial success and social impact are the same thing.

Bubble
April 14, 2026 • 5 minute read
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