Building a Startup

Resources for people looking to go down the startup path to entrepreneurship, plus lessons from Bubble’s experiences.

137 posts

Building a Startup

Episode 10: Eric Ries on Why Good Companies Lose What Made Them Great

Eric Ries wrote The Lean Startup. His new book, Incorruptible, asks a harder question: Why do good companies stop being good?

Bubble
May 26, 2026 • 5 minute read

May AMA Recap: Faster Shipping, Mobile Plugin Editor Rollout, and What's Next for Bubble

Emmanuel's May AMA covered Bubble's push to ship faster using AI internally, the mobile plugin editor landing next month, the AI Agent's rollout to existing apps, and a product launch livestream on June 3.

Emmanuel Straschnov
May 22, 2026 • 6 minute read

How Much Does It Cost to Create an App in 2026?

Discover how much it costs to build an app in 2026, from traditional development ($5,000–$300,000) to AI-powered platforms starting at $59 per month. We break down cost drivers, hidden expenses, and when each approach makes sense for your project.

Bubble
May 18, 2026 • 10 minute read

Intro to B2B Sales for Software

Building a great product is only half the battle. This guide walks you through the B2B sales fundamentals, from prospecting to objection handling, so you can turn your app into a real business.

Bubble
May 15, 2026 • 17 minute read

How to Build an AI MVP: A 2026 Development Guide

Learn how to build an AI MVP that validates your idea without overbuilding. This practical guide covers scoping features, preparing data, choosing models, and launching faster — while keeping costs, privacy, and iteration fully under your control.

Bubble
May 12, 2026 • 13 minute read

How to Build Customer Loyalty: 7 Methods that Work for Startups in 2026

Customer loyalty is essential for building and growing your business. In this article, get seven strategies for promoting customer loyalty to retain more customers.

Bubble
May 12, 2026 • 15 minute read

Episode 9: From Cleaning Offices Himself to 600 Enterprise Clients With Clément Llehi

Clément Llehi didn’t need a co-founder, outsider funding, or a coding background to bootstrap Makko to 300 employees and 600+ enterprise clients.

Bubble
May 12, 2026 • 4 minute read

Usability Testing Questions: 57 Proven Examples (And How to Write Your Own)

Effective usability testing questions are key to getting the most valuable insights from your upcoming tests. Here’s how to write them and 57 examples to get you started.

Bubble
May 11, 2026 • 11 minute read

How to Integrate AI Into an App (Step-by-Step Guide + Feature Ideas)

Bring AI to your app by integrating with advanced LLMs and AI services to add capabilities like chatbots, content generation, and more.

Bubble
May 05, 2026 • 14 minute read

How to Write a Lean Business Plan (With Template and Examples)

A lean business plan is a concise summary of your business’ key details. Here’s how they differ from traditional plans, and how to write one.

Bubble
May 05, 2026 • 12 minute read

AI Agents vs. Chatbots vs. Virtual Assistants: What Makes Them Different?

What’s the difference between chatbots, virtual assistants, and AI agents? In this guide, we’ll break down what each one does best and help you choose the right tool for your next project.

Bubble
April 24, 2026 • 8 minute read

Web Content Architecture 101: 5 Simple Steps to Organize Your Site's Structure

What is web content architecture and how do you do it well? In this article, learn the basics and see how to find the right structure for your site’s content.

Bubble
April 22, 2026 • 14 minute read

Do Mobile App Prototypes Still Matter in 2026? Here's What We Found

Prototypes are essential for mobile apps — but creating an effective prototype isn’t always easy. Here’s a step-by-step guide to making mobile apps that help you build a successful product.

Bubble
April 21, 2026 • 15 minute read

Episode 08: Joey Zwillinger on Allbirds, Biologica, and What He'd Do Differently

Allbirds co-founder Joey Zwillinger on the decisions that built a $4B IPO, the ones that broke it, and what he's doing differently at Biologica.

Bubble
April 17, 2026 • 6 minute read

Top 11 AI Startup Ideas for 2026: What to Build (and Why)

Looking to launch an AI startup? These AI apps all have high growth potential — and with Bubble’s AI builder, it’s easier than ever to create them.

Bubble
April 16, 2026 • 9 minute read
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