Microsoft Clarity & Bubble: Behavioral Analytics for Optimized No-Code Apps

Discover the power in Bubble’s newest integration with Microsoft Clarity, a free, easy-to-use tool that captures how real people actually use your site.

Emmanuel Straschnov
October 27, 2022 • 2 minute read
Review of Microsoft Clarity on Bubble.

Having robust analytics on your customers is now simpler and more affordable with the official Microsoft Clarity plugin for Bubble’s no-code web app builder. Users who build and launch web apps with Bubble’s drag-and-drop builder and cloud-hosted platform can now integrate Microsoft Clarity, with unlimited free heatmaps, users, and 100,000 daily session recordings to grow your business. At Bubble, we’re excited to be deepening our relationships with Microsoft’s suite of tools for entrepreneurs and enterprises alike, from Clarity to Microsoft for Startups.

What is Microsoft Clarity?

Microsoft Clarity is a free software that allows you to optimize your website and web apps with easy-to-use behavioral analytics. Clarity gives you access to advanced heatmaps, screen recordings, and a dashboard with all your insights in one place.

A demonstration of Microsoft Clarity's heatmapping.

With Clarity, you can easily start seeing behavioral analytics that can help optimize your website's conversion rates through webpage layouts and tactical call-to-actions. This is perfect for any company that is interested in seeing how their customers are reacting to the current content, and see what changes could improve their metrics.

What kind of behavioral analytics do I get with the Bubble Clarity plugin?

You can use the plugin to link your Bubble-built app to Clarity, where you can access different levels of information and insights that will help you grow and scale your business. Clarity's features include:

A screenshot of the Microsoft clarity analytics dashboard
  • Session recordings allow you to examine user behavior as it happened. You’ll see where things are working smoothly and where your users drop off.
  • Heatmaps show you where your users clicked and scrolled, and how they moved around your site. You’ll discover which parts of the page drive the most engagement and which parts get less traffic.
  • Insights help you make data-driven decisions to streamline your design. Zero in on relevant user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling.
  • The metrics dashboard offers a visual overview of your site’s performance, popular pages, and insights about your users, such as where they’re from and which devices and browsers they use.
  • A Google Analytics integration lets you view Google analytics data right inside of your Clarity Dashboard. Streamline your workflow with this helpful integration that cuts out flipping from one site to another.
A demonstration of Clarity's Google Analytics integration

All this is available to you right now in the Bubble plugin marketplace. Learn how to install Microsoft Clarity on Bubble and get started with building more optimized web apps today!

Start building for free

Build for as long as you want on the Free plan. Only upgrade when you're ready to launch.

Join Bubble

LATEST STORIES

Mobile app dashboard UI with bar chart and text Weekly Vertical 42,500 ft, bell notification badge, and hand cursor on purple gradient

What Is a Native Mobile App?

Native mobile apps are developed specifically for a given mobile platform — typically iOS or Android — and are optimized to run as seamlessly as possible within that platform. Here's what you should know about them and how they compare to other types of mobile apps.

Bubble
October 13, 2026 • 16 minute read
What Is a Web App? (And Why They Matter for Your Business)

What Is a Web App? (And Why They Matter for Your Business)

Learn the difference between web apps and websites and determine which is right for your business.

Bubble
October 13, 2026 • 15 minute read
How to Answer a Vendor Security Questionnaire: A 2026 Guide

How to Answer a Vendor Security Questionnaire: A 2026 Guide

Learn what a vendor security questionnaire asks and how to answer it with the evidence reviewers expect, from either side of the review.

Bubble
October 07, 2026 • 12 minute read
How to Make a Directory Website: A Complete 2026 Guide

How to Make a Directory Website: A Complete 2026 Guide

Learn how to make a directory website people use and pay for, from choosing a niche and platform to building listings, search filters, submissions, and revenue.

Bubble
October 07, 2026 • 12 minute read

Build the next big thing with Bubble

Start building for free